Work with me today

My name is Liat Goodman, its a pleasure to meet you. Im a Strategic thinker who ​enjoys putting a hint of creativity and uniqueness in everything that I do.

I started at Seneca College for Creative Advertising thinking I would pursue a ​career in the creative stream but quickly learnt that I was meant for a strategic ​role. The Creative Advertsing program helped me put my leadership skills to use ​by working as the account, manager for multiple different projects and helped me ​learn how to manage and guide a team. Throughout my program I have learnt ​Account Management skills, research methodologies, and I've been taught to ​strategically put campaigns together.

I know that I can take on any challenge anyone throws at me and that I put my ​heart and soul into everything I do. Im exited to keep growing and learning more ​about the advertising world.

The Ask:

Leo Burnett asked us to come up with a campaign idea to ​promote Cheez-It’s new product Snap’d. Their main goal was ​to gain product awarness and associate Cheez-It Snap’d with ​late night munching. To apeal to our target market we came ​up with the, Chessiest campaign ever!

The Ask:

It had been several years since Mars realeased any time of advertsing, so ​The & Partnership wanted to make a strong come back. We were asked to ​create a campaign that appeals to Generation Z and catches their eye. ​Through our research we went with a 90's inspired campaign, highlighting ​Gen Z’s love for the 90's aesthetic and Hip Hop Music.

Email

li​atmgoodman@gmail.com

Socials

@liatgoodman

Phone

647-871-6216

Let’s have ​eachothers backs.